Good Life Tattoo | Vantage Funnel

Case Study: Good Life Tattoo — Daytona Beach, FL

Business Overview

Good Life Tattoo is a custom tattoo studio based in Daytona Beach, Florida. The owner wanted to create a steady flow of new clients rather than relying only on walk-ins and organic social media posts.

Challenge

Before working with us, the studio averaged around five appointments per week. Despite strong artwork and positive reviews, bookings were inconsistent, and the artist wanted a predictable way to keep the chair full each week.

Objective

Launch a cost-effective Facebook and Instagram campaign to generate high-intent local leads and convert them into booked tattoo sessions, helping the studio maintain consistent weekly appointments.

Strategy

We built a focused Meta Ads campaign around a clear, time-sensitive offer:

“$150 OFF custom tattoo sessions (with a $300 minimum).”

This provided an attractive incentive for first-time clients while keeping margins healthy.

Targeting Parameters:

Location: Daytona Beach, FL
Age Range: 18–40
Interests: Body art, tattoos, piercing, and related lifestyle pages
Placements: Facebook and Instagram main feeds only
Daily Budget: $10/day

Execution

The campaign ran from November 1 to November 30, 2024, using high-quality visuals of the artist’s real work and a clear “Get Offer” call-to-action.
Ad copy emphasized urgency

(“Offer ends November 30th”) and ease of booking.

We used Meta lead forms so prospects could submit contact info directly inside Facebook or Instagram, which the studio followed up on via Messenger and phone.

Results

The campaign generated 74 leads at a $3.60 CPL, resulting in roughly 12 booked tattoo sessions during the month — a realistic 16% conversion rate for local Meta lead forms.

This brought the studio’s monthly revenue from around $5,000 to just under $9,000.

Many leads continued converting in the following weeks, providing additional appointments even after the campaign ended.

The owner noted that for the first time since opening, his schedule stayed consistently full for several weeks in a row.

Metric

Result

Campaign Duration

Total Ad Spend

Leads Generated

Cost Per Lead

Bookings from Campaign

Conversion Rate

Avg. Weekly Bookings

Monthly Revenue

Average Ticket Value

Nov 1 – Nov 30, 2024

$266.19

$3.60

~12

~16%

Increased by ~70–75%

Grew from ~$5,000 → just under $9,000

$250–$300 per session

Conclusion

Why It Worked

Clear, limited-time offer that drove quick action
Eye-catching ad creatives showcasing real tattoos
Hyper-local targeting focused on Daytona Beach residents
Simple lead capture with in-platform forms
Timely follow-up through Messenger and direct calls

This campaign shows that even with a small $266 budget, a well-structured ad strategy can create measurable growth for a local tattoo studio.

By combining a strong incentive with local targeting and quick follow-up, Good Life Tattoo increased booking volume by roughly 75% and lifted monthly revenue by nearly $4,000, while setting up a repeatable system for future campaigns.

Results may vary depending on studio size, location, and creative performance, but this campaign highlights what’s achievable with consistent targeting and a strong local offer.